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October 24 is DRESS PURPLE DAY across Ontario

Tuesday October 24, Peel Children’s Aid, along with the Ontario Association of Children’s Aid Societies (OACAS), other children’s aid societies and key partners will mark Child Abuse Prevention Month (CAPM) with a provincial DRESS PURPLE DAY to raise awareness about how it takes a community to prevent child abuse. The provincial hashtag for the campaign is #IBREAKthesilence.

"We all have to work together to keep kids safe,” says Rav Bains, Chief Executive Officer, Peel CAS. “Child abuse isn’t an easy topic to talk about but it does exist in our community. What we are asking is that if you have a concern about a child or youth, please call us. We know it may be difficult, but it is the right thing to do.”

The CN Tower, a provincial landmark, lit up in purple on the evening of October 23rd to usher in DRESS PURPLE DAY. In Peel, two Region of Peel locations in Brampton and Mississauga will light up purple in recognition of CAPM. The clock tower in Mississauga will also light up purple at 8 pm on October 24.

“We are excited to have so much support from the Region, local municipalities, school boards and community partners,” adds Bains. “It’s important to remember that a call to CAS can lead to an offer to help a family that may need support.”

Everyone is invited to show their support by sharing their DRESS PURPLE DAY photos on social media using the hashtag #IBREAKTHESILENCE.