Every October, children’s aid societies across Ontario join together with community partners to dress purple and raise awareness about the important role that adults and communities play in supporting vulnerable children, youth, and families.
This year Peel CAS is raising awareness on children’s rights to safety and well-being through a month-long social media campaign that is drawing participation from partners in the four local school boards, EarlyON and daycare centres, community organizations, municipal and regional partners as well as foster caregivers, volunteers and youths.
"It takes a community to support families and care for children and youth,” says Rav Bains, CEO, Peel CAS. "We are so grateful to all of our partners for helping us to bring awareness that it takes a community to support children and youth.”
Using a travelling photo booth, the agency is spreading the important message that help is available to vulnerable children, youth and families. Peel CAS is encouraging the community to show their support by dressing purple and sharing their pictures on Twitter and Facebook with a caption on why it is important to dress purple.
Partners and staff can share their pictures on social media three different ways:
- By tagging Peel CAS on Twitter at @PeelCAS or on Facebook at Peel Children’s Aid
- By using the hashtags, #IBREAKthesilence and #PeelGoesPurple
- By emailing their pictures to firstname.lastname@example.org.
"We all have to work together to keep kids safe,” says Rav Bains, “We are excited to have so much support from the community,” adds Bains.
The agency is also working with regional and municipal partners to promote the important message that help is available to children and youth throughout the Peel region. On the evening of October 23, the Civic Centre clock tower in Mississauga will light purple in recognition of Dress Purple Day and a message will go up on digital screens at Celebration Square. Brampton residents can also expect to see the Brampton City Hall to light purple on October 24. Digital messages about Dress Purple Day will also appear on signs in Brampton and Caledon. Thank you so much to everyone for your ongoing support! Can’t wait to see your pics as #Peelgoespurple on October 24.