Join Us on Thursday October 29, 2026

Every October, Children’s Aid Societies and Indigenous Child and Family Well-Being Agencies, together with their community partners, raise awareness about the importance of supporting vulnerable children, youth, and families through the provincial Dress Purple Day campaign. 

This year’s theme, It Takes a Community, highlights how strong community connections and early support can help families before challenges become crises. It also reminds children and youth that they have a right to safety and well-being and that trusted adults and supports in their communities are #HereToHelp.

Wear purple on October 29 to show your support and celebrate the people who make a difference in your community.

How the Campaign Began:

Dress Purple Day has its roots in a local purple ribbon campaign launched in the Greater Toronto Area in 1992 to raise awareness about child abuse. Over time, it grew into a provincial campaign. Today, Dress Purple Day emphasizes the shared role communities play in supporting children, youth and families through connection, prevention and early support. Learn why it's not Child Abuse Prevention Month anymore...

We will dress purple on October 29 to show children, youth, and families that we are here to help. Will You?

How to Get Involved:

Create a video to share with your friends, loved ones, and neighbours the message that help is available, they are not alone, and you are part of the community that cares for children, youth, and families. By wearing purple and sharing the below images you are telling those that may be struggling that you are here to help. Your video can also demonstrate how you are connected to Peel CAS and the services you provide to help vulnerable children, youth and families throughout Peel Region. 

Get the Campaign Toolkit Here

Download Social Media Image

Download Social Media Story

Download Community Impact Poster

Download Dress Purple Day Poster 11 x 17

Download Dress Purple Day Poster 8.5 x 11

Resources for the Classroom

Be sure to TAG US with #HereToHelp in your photos and videos of you wearing purple and demonstrating your support of the campaign!

@PeelCAS on X and Instagram

@PeelChildrensAid on Facebook and LinkedIn

Looking to Learn More About Us?

Register for Our Upcoming Duty to Report Sessions

Join us for a free presentation to learn more about our services, cultural wraparound family supports, specialized teams, positive parenting tips, Duty to Report, and more. It's a community responsibility to keep children and youth safe, learn how you and your organization can help.

We are offering in-person presentations at our community building, The Circle: Peel Centre for Child, Youth & Family Well-Being, 25 Capston Dr., Mississauga on the following dates:

Thursday October 22 @ 1pm – 2:30pm 

Tuesday October 27 @ 10am-11:30am

Register Here

Interested in hosting a Dress Purple Day event or promotion at your organization? Email us at peelcas@peelcas.org

Thank you for your advocacy of children, youth, and families in our community!