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Every October, Children’s Aid Societies across Ontario raise awareness about the important role that individuals and communities play in supporting vulnerable children, youth, and families through the provincial Dress Purple Day campaign. Learn more about why it's not Child Abuse Prevention Month anymore and a call to join Dress Purple Day 2023! 


We are focusing on centering the voice of our children and youth where eradicating all forms of oppression, racism, intolerance, prejudice, and discrimination remains a top priority. Together we will continue to speak up for every child and youth’s right to safety and well-being in all spaces.


We will dress purple on October 27 to show children, youth, and families that we are here to help. Will You?




More Ways to Get Involved:

Create a video to share with your friends, loved ones, and neighbours the message that help is available, they are not alone, and you are part of the community that cares for children, youth, and families.


View the campaign key messages


Download the video toolkit


Read the campaign brochure Child Welfare in Ontario: A Shared Responsibility


Read the Ministry of Children, Community and Social Services’ brochure Reporting Child Abuse and Neglect: It’s Your Duty


Classroom resources for elementary, middle, and high school students are also available here


Download  Twitter, Instagram, Facebook and LinkedIn images

Download Campaign Poster 8.5 x 11

Download Campaign Poster 11 x 17

Download Zoom Background

Download Email Signature


Be sure to TAG US in your photos and videos of you wearing purple and demonstrating your support of the campaign!

@PeelCAS on Twitter and Instagram

@PeelChildrensAid on Facebook and LinkedIn




The Brampton Honey Badgers are excited to team up with Peel Children's Aid Society for Dress Purple Day! 

Sign-up here to enter for a chance to win 4 courtside tickets a 2024 home game, and a Honey Badgers and Peel CAS prize pack.

For a bonus entry, post a photo of you wearing purple with #IDressPurpleBecause and tag @HoneyBadgerscan, @PeelCAS, and @PeelCAF




Stop by and visit us in Brampton, Mississauga and Caledon at one of our Mall Pop-Up Booths where you can learn more about Dress Purple Day! Plus: Receive FREE swag and take a photo to share on social media to help spread awareness.


Friday, October 13 from 3pm - 7pm: Mississauga Valley Community Centre

Joined by Indus Community Services


Thursday, October 19 from 12pm - 4pm: Bramalea City Centre

Joined by Brampton Multicultural Centre, Achev and Punjabi Community Health


Tuesday, October 24 from 12pm - 4pm: Caledon Centre for Recreation and Wellness

Joined by Caledon / Dufferin Victim Services





In anticipation of Dress Purple Day, we invite you to join in on the conversation and learn more about the services we provide with two FREE WORKSHOPS - A Community's Duty to Report.


Tuesday, October 10 from 9:30am - 11:30am (Online) Register Here

Thursday, October 26 from 1pm - 3pm (In-Person) Register Here


These workshops will provide you with knowledge about the child welfare system and ways of identifying and discussing child protection concerns. It's a community responsibility to keep children and youth safe. See what you or your organization can do to help families in our Peel Region.




We urgently need foster homes for children, teens, and sibling groups. Caregivers from diverse backgrounds who have experience working with young people with medical or behavioural needs preferred. Join us to learn more about how you can support, mentor, and reunify families.


Saturday, October 14 from 11am - 1pm (Virtual)

Zoom Link Available Here




Join us for a fun-filled purple afternoon with our community! Discover all that we have to offer, complete with service booths, interactive games, food and beverage vendors, photo booths, stories from the families and youth we support, along with special community presentations, entertainment, and so much more!

*this is an outdoor event, please dress accordingly, and don't forget to wear purple in support.


Friday, October 27 from 2pm - 6pm (Outside at Peel CAS, 25 Capston Dr. Mississauga) RSVP Here


Check-Out a list of some of our awesome event vendors:

Sweet Event

Tropical South by The Cuban Thing

Tipsy Mare

From Farm to Table


Plus! Celebrate Dress Purple Day in picturesque style with Snaptique and their exclusive Boler Photo Booth!




Don't Forget to Wear Purple!

We will be selling t-shirts at our Block Party, exclusively created by one of our former youth, Shannia. Here's what she had to say about her beautifully crafted design:


"Given the opportunity, to create an art piece for Dress Purple Day made me reflect on what this day means to me. As a former youth in care for years, I have been fortunate enough to receive support through the agency such as tutoring, programs, financial aid, and art opportunities. The design shows all that I've been grateful for. It demonstrates the importance of community, knowing that you can ask for help, and highlighting those moments when humanity is shown by giving what you can and supporting those who need it."


Looking to host a Dress Purple Day event at your organization? Contact Mallory Antonello, Communications Consultant, Peel CAS at

Thank you for your advocacy of children, youth, and families in our community!