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Every October, Children’s Aid Societies across Ontario raise awareness about the important role that individuals and communities play in supporting vulnerable children, youth, and families through the provincial Dress Purple Day campaign. Learn more about why it's not Child Abuse Prevention Month anymore and a call to join Dress Purple Day 2022! 


The campaign is more important than ever, since the COVID-19 pandemic has created additional stressors for families, and in some cases has increased risk for the well-being and safety of children and youth.


We are focusing on centering the voice of our children and youth where eradicating all forms of oppression, racism, intolerance, prejudice, and discrimination remains a top priority. Together we will continue to speak up for every child and youth’s right to safety and well-being in all spaces.


We will dress purple on October 27 to show children, youth, and families that we are here to help. Will you?

More Ways to Get Involved:


  1. Create a video to share with your friends, loved ones, and neighbours the message that help is available, they are not alone, and you are part of the community that cares for children, youth, and families. Download the video toolkit.
  2. View the campaign key messages
  3. Read the campaign brochure Child Welfare in Ontario: A Shared Responsibility
  4. Watch the video to better understand child welfare
  5. Read the Ministry of Children, Community and Social Services’ brochure Reporting Child Abuse and Neglect: It’s Your Duty

    Be sure to TAG US in your photos and videos of you wearing purple and demonstrating your support of the campaign!

    @PeelCAS on Twitter and Instagram

    @PeelChildrensAid on Facebook and LinkedIn


    You can also download and share our Twitter, Instagram, Facebook and LinkedIn images.


    Our poster is also available here, and our Zoom background is available here.


    Classroom resources for elementary, middle, and high school students are also available here


    Looking to host a Dress Purple Day event at your organization? Contact Mallory Antonello, Communications Consultant, Peel CAS at


    Thank you for your advocacy of children, youth, and families in our community!