DRESS PURPLE DAY

Every October, we raise awareness about the important role that individuals and communities play in supporting vulnerable children, youth, and families through the Dress Purple Day campaign. We are focusing on centering the voice of our children and youth where eradicating all forms of oppression, racism, intolerance, prejudice, and discrimination remains a top priority. Together we will continue to speak up for every child and youth’s right to safety and well-being in all spaces.

We will dress purple on October 25 to show children, youth, and families that we are here to help. Will You?

Join us for a FREE presentation to learn more about our services, cultural wraparound supports, specialized teams, Duty to Report, and more. If you are looking for a refresher or have new staff on your team, register today for one of our presentations here.

Presentations take place on: 

Tuesday, October 8 from 10am - 11:30am (virtual)

Thursday, October 17 from 1pm - 2:30pm (in-person at Peel CAS, 25 Capston Dr. Mississauga) 

Wednesday, October 23 from 2:30pm - 4pm (in-person at Peel CAS, 25 Capston Dr. Mississauga)

More Ways to Get Involved:

Create a video to share with your friends, loved ones, and neighbours the message that help is available, they are not alone, and you are part of the community that cares for children, youth, and families.

View the campaign key messages

Download the video toolkit

Read the campaign brochure Child Welfare in Ontario: A Shared Responsibility

Read the Ministry of Children, Community and Social Services’ brochure Reporting Child Abuse and Neglect: It’s Your Duty

Classroom resources for elementary, middle, and high school students are also available here

Download  Twitter, Instagram, Facebook and LinkedIn images

Download Virtual Background

Download Campaign Poster

Don't Forget to Wear Purple!

Check-out our branded t-shirt, exclusively created by one of our former youth, Shannia. Here's what she had to say about her beautifully crafted design:

"Given the opportunity, to create an art piece for Dress Purple Day made me reflect on what this day means to me. As a former youth in care for years, I have been fortunate enough to receive support through the agency such as tutoring, programs, financial aid, and art opportunities. The design shows all that I've been grateful for. It demonstrates the importance of community, knowing that you can ask for help, and highlighting those moments when humanity is shown by giving what you can and supporting those who need it."

Be sure to TAG US in your photos and videos of you wearing purple and demonstrating your support of the campaign!

@PeelCAS on Twitter and Instagram

@PeelChildrensAid on Facebook and LinkedIn

This year companies like Brar’s Foods, Eva’s Chimney Cakes and others will participate by donating a portion of proceeds from their sales on October 25 to the Children’s Aid Foundation Ontario. Donations support a wide variety of Peel Children’s Aid Society services that are not funded by the government and stay in the community in which they are raised. Are you a caring company willing to participate in Dress Purple Day? We’d love to chat about your ideas. Please call contact Chris Kannampuzha, Manager Communications & Events, Children’s Aid Foundation Ontario, Ckannampuzha@peelcas.org

Looking to host a Dress Purple Day event at your organization? Contact Mallory Antonello, Communications Consultant, Peel CAS at mantonello@peelcas.org.

Thank you for your advocacy of children, youth, and families in our community!